Wix SEO for Beginners: Make Your Website Easier to Find
- Amy Ragsdale
- Jul 14
- 4 min read
Whether you're just starting out or you've had your Wix site for a while, one thing’s clear—people need to be able to find you online. This friendly, easy-to-follow guide to Wix SEO for beginners will walk you through the basics and help you understand how to make your site more visible in search results. SEO—Search Engine Optimization—might sound like tech jargon, but at its heart, it’s all about making your website more helpful and understandable for both search engines and your future customers.
What Is SEO?
SEO stands for Search Engine Optimization. In plain terms, it’s how you help Google (and other search engines) figure out what your website is about, so it can match your site to the right searches.
When SEO is done right, your site has a better shot at showing up toward the top of search results—so more people can find your business without you having to spend money on ads.
Why SEO Matters
Think about how you use the internet: you search, you click one of the top links, and you’re off. That’s how your customers search, too. If your website doesn’t appear in those top spots, you might miss out on the people looking for exactly what you offer.
A little SEO can go a long way in making your site easier to find, easier to read, and more useful to both search engines and real people.
Wix and SEO: Built-in Tools That Help
Wix gives you a great head start with built-in SEO tools designed for beginners and small business owners. If you're looking for a solid place to start with Wix SEO for beginners, here’s what to focus on:
This helpful tool lives in your Wix dashboard. It guides you through a basic SEO plan made just for your site. You’ll answer a few questions about your business and the kinds of searches you want to show up for. Then you’ll get a personalized checklist that walks you through steps like:
Writing a clear site description
Connecting to Google Search Console
Updating your homepage’s title and description
2. Page SEO Settings
Every page on your Wix site has its own SEO settings. You’ll want to customize:
Page title – This is the link people see in search results.
Meta description – A short blurb under the title that explains what the page is about.
URL slug – The part of the page’s web address after your domain name, like /services or /contact.
Use simple, descriptive words that your customers might actually type into a search bar. Add your location if it’s relevant.
Use Wix's Built-In SEO Dashboard
In addition to the setup checklist, Wix has an SEO Dashboard right in your site’s Marketing & SEO tab. It gives you a quick overview of your SEO progress and access to key tools and settings. You can:
Monitor your checklist completion
Access SEO tools and integrations
Connect to Google Search Console
This makes it easy to keep SEO improvements top of mind while managing your website.
Use the Wix Site Inspection Tool
Wix also provides a built-in Site Inspection Tool, designed to help you spot technical issues and optimize your site's visibility. It shows how your pages are indexed, alerts you to errors or crawl issues, and gives you practical suggestions to resolve them. You can access this tool directly through your site's SEO Dashboard. It’s especially helpful for beginners who want to understand how search engines view their website without needing a deep tech background.
Explore the Wix SEO Hub
Wix goes beyond just tools—they also offer education. The Wix SEO Hub is full of how-to articles, video tutorials, and expert advice. Whether you're trying to understand keywords or learn how to improve your rankings, it's a go-to resource for users at any level.
Learn More with Wix’s SEO Support Articles
If you ever get stuck or just want to dig deeper into a particular topic, Wix offers a wide selection of SEO support articles. These are written specifically for Wix users and cover everything from keyword research to advanced tips.
Content Still Drives SEO
Search engines need text to understand what your site offers. If your site is mostly images or has very little written content, it may be hard for Google to figure out what you do.
Tips to improve your content:
Write short, clear paragraphs that explain what you offer
Include your services, process, and where you operate
Use headers (H1, H2, H3) to break things up
Answer common questions your visitors might have
Speak naturally, like you would to a customer. Sprinkle in keywords where they make sense, but avoid stuffing them everywhere.
Add Alt Text to Images
Alt text is a brief line of text that describes what an image shows. It helps people using screen readers, and it also tells search engines more about your site.
In the Wix Editor, just click on any image and look for the “Alt Text” field. Write a short, specific sentence about the image, and include location or keywords if they’re relevant.
Example: “Custom-built walnut desk for client in Athens, GA.”
Final Tip: One Step at a Time
You don’t need to fix everything all at once. SEO is something you can build up over time. Here’s a simple plan:
Use the Wix SEO checklist
Add more content to each page
Update titles, meta descriptions, and image alt text
Check in regularly with your Wix SEO Dashboard
Wix also has a great support center filled with videos and articles. If you want to dig deeper, check out their SEO Support articles or visit the Wix SEO Hub to keep learning.
And remember—small steps add up.
About the Author
Amy Ragsdale is Co-Founder of Webmark Studios, a Wix Legend Partner studio that helps small businesses and professionals build powerful, goal-driven websites. With decades of experience in web design, SEO strategy, and digital storytelling, Amy is passionate about making online tools easier to understand and use—especially for beginners. Through Webmark Studios, she helps clients create an online presence that supports and grows their business.